The most effective way of marketing a product or service these days is by video, and thanks to the internet and smartphones, video commercials are watched millions of times a day all over the world. Even smaller companies or individuals who are just starting out, are creating video commercials to market what they produce, and with drones providing so many more opportunities to be creative without costing a fortune.
What are some of the advantages of using drones to film commercials?
Gone are the days of spending hours setting up camera’s, running light and sound checks, and needing many people ‘on set’. Drones have given video makers the opportunity to create visually stunning commercial’s that would once only have been possible with the use of helicopters or expensive camera’s, and helicopters which are certainly not cheap to hire.
Some of the worlds very best commercials are filmed in outside environments, and include incredible vista’s, backdrops, and fast moving scenes including nature and the elements. The use of drones can eliminate the need for a studio, and any lighting.
Things to be aware of when using drones for filming:
The FAA (federal aviation authority) have rules and regulations regarding the use of drones for commercial purposes, and you need to be aware of them all before you start filming, otherwise you could incur heavy penalties. Whatever type of video you are shooting with a drone, if it’s going to be available to view through a public domain, and your intention is to make financial or advertising gain with it, then it’s classed as a commercial venture. All commercial ventures require you to seek the permission of the relevant authorities before you begin flying your drone.
If you are not investing in a qualified drone pilot (which we highly recommend, simply because it will give you the best results), then be sure to have the person operating the drone, practice before you begin filming. Drones are simple at their core to learn but can have catastrophic events by things like weather conditions and amateur piloting skills. Drones can take days to learn to fly but lifetimes to master proficient use.
How to make visually effective commercials using a drone:
There are countless drone styles. There is the style that involves creating a commercial whereby the viewer knows a drone is being used. the drone could be filmed directly and act as a character in the film. These videos can help to show viewers that your company is ahead of the times and is thinking outside of the box. There is also the style used by those who want to create blockbuster style video’s, where the viewer doesn’t see the drone at all. Another style would be to deceive the viewer and have them believe the camera is on a dolly but then reveal to a altitude that tricks the viewers into being unsure whether a techno crane or drone was used. Whichever style you lean towards, will
depend entirely on how you want your company, event or service to be perceived.
It’s important that you are clear about what message you want to convey in your commercial, whether the viewer will see the drone, and whether you want it to be a viral video that impacts instantly due to its fashionable content, or a timeless commercial that may have more impact over time.
Marketing a product or service has so many possibilities nowadays, and as the FAA establishes more flexible regulations surrounding the use of drones, video makers will be creating more visually effective commercials than ever before. Plenty of good, high quality companies exist who can lend you their video making skills, and if you’re a novice to the world of drones, then it really is best to let the professionals show you how it’s done to avoid wasting money and or having accidents while filming. Investing in the services of a professional drone filming company could get you a much higher quality product for less money in less time then if you had tried to film it yourself or use a low budget drone company.