Drones are often the subject of negative PR in the news, but despite this, some major news organizations are in fact responsible for helping to promote drones and are encouraging the industry to grow. Below are just a few of the ways in which this has happened:
- Flying over heads Major news organization, CNN, was the first company to receive a waiver to be able to fly over people, and they did so by working closely with the FAA and their Pathfinder Program.A lot of hard work and effort went into achieving this, and CNN have paved the way for other news organizations to receive their own 107.39 waivers, meaning that the future for drones used by journalists within broadcasting, is getting brighter all the time.
- The good stuff The drone industry is an ever growing and fast paced one, and news organizations know and appreciate the fact that they are often responsible for the way in which the public view drones and the activities they are used for. In giving coverage of drone stories, such as when they are used in search and rescue attempts or to help monitor and preserve wildlife, news organizations are helping to promote them as playing a positive role in our lives.
- Birds eye views Helicopters used to be the only way that news organizations could bring aerial news footage to viewers, and as this was a costly and time-consuming affair, it happened rarely. Nowadays, with the increased availability and relative ease of use of drones – not to mention the lower costs involved – aerial shots can be televised far more frequently, and the public get a much better perspective of news stories and events.
- Disaster relief It was probably hurricane Harvey that first highlighted how useful drones can be in disaster scenarios, but news organizations have in fact been using them to cover disasters for some time. Drones can get right in to the heart of disaster zones and provide up to date images with no risk to human life, not to mention helping to share information with local authorities and rescue teams.
- Drone ambassadors As mentioned under the first heading, news organizations are often responsible for changing perceptions about the use of drones in our everyday lives, and for helping to pave the way for government agencies and organizations the world over, to normalize the use of drones and create policies for their safe usage.Some news organizations have been given permission to fly drones in areas that otherwise wouldn’t be permitted, and when they do this responsibly, they set a precedent for other companies and organizations to be granted similar permissions.
There can be no question that drones are here to stay, and when major news organizations promote their effectiveness in certain situations, their use will only increase, and provided the FAA continue to be satisfied with how their limitations are being respected, the sky is quite literally the limit for drones.