Real estate marketing is tough, with the competition renowned for being brutal. If you want to be successful in the business of real estate, then you need to get online to make the best first impression possible.
Nowadays, online listings generate most of the leads and interest, and the average property hunter begins their search on the internet. That said, you still need to focus on standing out from the crowd and getting your properties noticed ahead of others. But just how do you achieve that?
How drones are helping realtors to get their properties noticed:
The latest modern weapons in real estate, are drones. These unmanned aerial vehicles or UAVs are being used to take dramatic photographs and video tours, which can then be posted online to help find potential buyers for properties. Many real estate agents haven’t looked back since discovering drone technology, and believe that it could be the most important new technology to enter the real estate market since the creation of the internet.
What can be achieved using drone technology in the real estate market?
- More dramatic shots
Dramatic, compelling images can be achieved very simply by using a consumer drone like the DJI Phantom 4. The drone can almost be operated on auto-pilot alone, with a combination of GPS programmed flight paths and automatic point-of-interest camera targeting. Visually stunning images and videos can be created to really wow viewers, and give them an angle of a property that could never be achieved using traditional ground based photography.
- Stunning visual property tours
Drones can be flown in and around properties with great ease, travelling through every room to give viewers the feeling of walking through the property themselves; creating a visual tour that has far more impact on the viewer and prospective buyer.
Such tours can even be accompanied by a professional voice-over soundtrack, describing each room and aspect of the property, as the drone flies through it.
- The ability to better highlight property features
Using drones, landscaping features, entire back yards and views of the surrounding area can be shown, particularly if there are parks or schools nearby which can help potential buyers to visualise the property in a way they wouldn’t have been able to through still shots taken from the ground.
- New business opportunities
New business may be generated when other prospective sellers see the effort and care you put into marketing your property listings. You’re selling their home and a home is a very personal item that deserves the attention and stunning imagery that a drone can provide for a successful real estate listing.
- Money saving potential
By hiring a professional drone services company to create a visual tour of your listing and then marketing that video, you are increasing the chances of selling that property much faster saving you money and time.
So, if you want your property to really stand out from the crowd, you should consider using drone technology to give potential buyers a birds-eye view of the property, along with visually stunning virtual tours of its interior and exterior. A motion tour can inspire in the same way that a Hollywood movie can, and if you believe that your properties are worth selling, then be prepared to show them off in all their celebrity style glory!