- There are more opportunities to generate new business leads
Prospective sellers will quickly realise that as a real estate marketer, marketing can be exceptionally tricky, especially when you consider how aggressive the competition can be and that most property buyers nowadays conduct their searches online, making it tough to stand out from the crowd.
How are modern real estate marketers getting one step ahead of their competitors?
With drones becoming ever more affordable, and pilots learning the skills required to enable them to shoot professional videos and take high-quality photographs, the future of real estate marketing is changing.
Dramatic camera drone photography and video tours in online listings are fast becoming the latest marketing trend to hit real estate, with some agents claiming that it could be the most significant new technology to enter the realm of real estate marketing since the introduction of the internet.
Drones can be used to capture dramatic, sweeping landscape shots and smooth fly-arounds of stunning property interiors, that have never been captured before, and clients are naturally impressed.
What are the benefits of using drones in the real estate industry?
There are in fact, myriad benefits of using drones to market real estate, but here are just a few:
- They can help create dramatic and more compelling footage
By combining GPS programmed flight paths with automatic point-of-interest camera targeting, dramatic shots can easily be captured with even the simplest of drones.
- Virtual property tours can be made more inspiring
When you think that a camera drone can fly straight into a property and cruise through every room, the potential for creating a naturally stunning virtual tour, is far more varied than with station-based photography.
- Property features can be given more emphasis
Beautiful curved walkways or paths, landscaped yards, pools and even the proximity to nearby parks and facilities, can all be highlighted with aerial photography and drone footage.
taken advantage of new ideas and technology to make their property really stand out from the crowd and look amazing, and doubtless they’ll recommend your service to their friends and family.
- Money can be saved
If as a property seller, you’re determined to have aerial footage of your property for use when advertising, doing so with the use of a helicopter will cost a whole lot more than with a drone. Of course, you need to hire a professional pilot who knows what they’re doing, but the cost of this is minimal compared to other methods involving larger aircraft.
Always use a professional drone operator:
Whether this is an individual who works for themselves, or a pilot employed by a company who specialize in drone videos and photography, it’s essential that you hire someone who has a license and knows what they’re doing. Do it yourself and you may never achieve the results you’re striving for, and it’ll take you twice as long, too.
Drones have had a huge impact on many aspects of our lives, both recreationally and professionally, but there can be no doubt that if you have a property to sell and you want it to be marketed in a way that attracts attention and makes your place stand out from the crowd, then hiring a drone operator is your best bet.